Use the Google keyword tool and type in the name of your product or service. For example, if you are a plumber, type in "Plumber". Google will then list all of the words (aka keywords) that people type in to find a service like yours. You might see common variations like "Plumbing Expert", "Plumber Services" or "Pipe Plumber".
Do independent research using the Yellow pages, search engines and local business listings. Beforehand, make a list of what you are seeking in a plumber on Long Island. For example, years of experience, what services they provide, whether or not they have emergency service, areas of expertise, types of jobs they perform (residential, commercial, industrial) etc. Look for local plumbing service companies that are a match.
How do you determine if it is an emergency? Look at the source of the problem. If water is not moving and the sink is just full of water that isn't draining, you haven't found a real emergency. If the faucet in the sink will not stop running, and the water isn't draining, it may turn quickly into an bathtub.
A Trustworthy plumber will answer all of your questions. Good plumbers will provide you with references, and tell you how long they have been a plumber, and the type of guarantee they provide for their work (warranty.) As well, a professional plumber will offer emergency service for nights and weekends. You should be able to make contact with him or her in a timely manner. A professional plumber will also have all of the appropriate insurance such as liability insurance so that you are protected in the event of an accident.
Third, if you dissemble things, do you know how to put it back and not cause further damage? This is something that commonly happens. Some people attempt to fix the problem and end up causing a lot more damage! Then they try to do something else, which causes even more problems and by the time they call the Local plumber, the problem is much worse and now, they not only have to pay for the service but may even to pay a higher amount for the double repair.
This around the clock availability leads to the second thing to look for in your rescue personnel. Are they available at all hours? Saying you are and actually picking up the telephone are two different matters. Do they offer at least two numbers, one for regular business hours and one for after hours? That is what you are looking for. And if they advertise dispatch vans, all the better for speedy replies.
You found this opportunity online right? Do you think this opportunity is in the phone book? Heck no. Same as a competitor in business in a small town. If someone is searching for a plumber in ABC town and they find a plumber with a nice site in Google with details on services, maybe incentives as opposed to a link to an address and phone number who are they going to call. Obviously the one with the site that they found. It is your duty to keep that business in business.